NUTRIMARKETING provides a wide range of marketing and business development services to companies worldwide. We offer niche solutions in the nutriceutical industry, and our specialties are new product and ingredient introductions and market expansions. We have been delivering creative thinking and targeted strategies to clients in the natural product and functional food industries for over 20 years. Our passion for excellence is reflected in everything we do.
Business Development
We work with you to identify business opportunities and execute strategies that help you succeed in the market, obtain greater visibility, and expand your market share. Our business planning services include assessing capabilities, developing joint ventures and licensing agreements, assisting in negotiations, and managing on-going relationships. Utilizing marketing, technology, and IP strategies, our goal is to increase sales with existing customers, while identifying and leveraging additional customer relationships. NUTRIMARKETING develops the alliances and branding strategies that are key to your company’s success.
Marketing Strategy
The foundation of effective marketing is sound, comprehensive market research. We grow awareness, sales, and distribution of your brand by first taking inventory of all internal and external factors. We analyze and review competition, product, pricing, and distribution. Then, we recommend product brand strategy and positioning as well as corporate positioning. As your marketing partner, we prepare marketing plans, budgets, audits, research and reviews. The result is a winning marketing strategy customized to your unique opportunities.
Brand Development and Positioning
Our goal is to ensure your brand and company speak with one consistent focused voice.
Existing Products & Ingredients: NUTRIMARKETING specializes in determining and developing your product or ingredient's strengths and weaknesses and how it should be promoted and positioned relative to key competitors. We also recommend value-added strategies to ensure profitability and marketability.
New Products & Novel Ingredients: We identify and interpret innovative new product concepts and can help with every step of development and ingredient sourcing, transforming trends and science into market-ready products. We research, evaluate, and identify how your product fits into the market. On the ingredient and bioactive side, we identify and position your science along with developing product concepts and leveraging the latest trends to promote toward potential buyers.
New Product Launch
We successfully launch products from concept to shelf and release new nutritional ingredients to the market. We know and understand the marketplace and all essential components for guaranteeing the success of a new company, product, or ingredient. Our marketing efforts and insights have consistently generated positive results for our clients. We engage in long and short term business planning and can direct, evaluate, and manage strategies to grow your business and increase sales long after the initial launch.
Advertising and Design
NUTRIMARKETING hand-picks a team of creative talent skilled in advertising, design, copywriting, and web site production to craft the marketing materials, ads, packaging, and educational pieces that will convey your message. Visuals are striking, clean, and appropriate to your product or ingredient. Your team members are experienced in the nutriceutical industry and know what it takes to stand out in this market. They also work closely with your account manager to ensure a uniform message in every communication tool.
Web Site Design and Internet Marketing
Web searches are the primary gateway your potential customers use to find you. We work with creative directors and programmers who are highly skilled in next-generation Internet marketing to establish a recognizable web presence for your brand. Professional visual design, useful content, and intuitive navigation are all keys to acquiring and holding your customer's attention. We also apply Search Engine Optimization (SEO) strategies to your site's coding, structure, text, and linking. We ensure that your website is a high-functioning tool in your overall marketing strategy.
Public Relations
With public relations, NUTRIMARKETING can launch your brand, increase sales and build brand and corporate awareness. We concept for story angles, suggest and secure spokespeople, handle strategic campaign planning, write press materials, handle media relations with the trade, and account manage your PR firm.