Our experiences with our clients have varied widely in scope, but all have involved elements of strategic planning, business development, brand building, marketing, and sales. We work with our clients toward common goals to produce effective on-strategy results. Here is a sample of some of the companies we have worked with.
Sprunk-Jansen, LLC (www.sprunk-jansen.com)
Acted as COO of U.S. operations for European finished goods topical and supplement company. Oversaw all marketing, sales, and production including initial tradeshow presence and all supporting materials. Provided guidance in the creation of specific formulations for the North American market. Handled all internal systems, business processes and operations for initial launch into the market.
Avesthagen Inc (www.avesthagen.com/usa)
Extensive experience in consulting with senior management on strategic sales issues concerning all aspects of ingredient marketing. Responsible for the creation of U.S. marketing plan for bringing 12 new proprietary ingredients to market. Launched advertising, branding, and PR campaign.
Nordic NaturalsTM (www.nordicnaturals.com)
Played an integral role in early development, building, and directing sales and marketing strategies for over five years for a new branded finished goods supplement line. Helped to create awareness of Omega 3’s in the marketplace. Collaborated on business development and was instrumental in moving company forward from inception to profitability.
KwaiTM Garlic (www.kwaigarlic.com)
Introduced Kwai Garlic, a new product from Lichtwer Pharma, into the dietary supplement retail market. Supervised implementation of brand roll-out for marketing, sales, and public relations for 6M launch. Led marketing campaign featuring print advertising, trade promotions, POS materials, and PR. Sales reached over 2.5M in the first year.
LifestreamTM
Managed and directed all aspects of sales and marketing for the Lifestream brands in the U.S. for Kraft Canada across multiple channels of distribution. Played an integral role in business development and revamping sales and marketing strategies. Managed bottom line profit and loss and negotiated business agreements for exit strategy. Company sold to Nature's Path.
Kan Herb (www.kanherb.com)
Developed and led production of a product catalog of multiple professional lines for the CAM industry. Created marketing campaign for the company including logo and brand identifiers for three difference professional herbal lines
Herbalogix
Worked with project managers on the development of a 150 SKU line of customized nutritional supplements. Managed the creative development of sales materials for launch into the nutriceutical market.
HerbaceuticalsTM (www.naturcolor.com)
Launched Herbaceuticals� into the natural market. Developed and implemented sales and marketing strategies that led to national distribution across the natural products channel. Increased sales resulted in placement in key retail chains across the U.S., including Whole Foods Market, Wild Oats, Vitamin Cottage, and more.
Novozymes
Instrumental in market forum for new proprietary ingredient for the nutriceutical market. Provided in-depth knowledge related to market, competitive analysis, and market opportunities. Served in a consultant capacity, helping to bring final form ingredients to market.
Nutramed Inc (www.nutramedinc.com)
Managed the creative development of sales materials and corporate identity for launch into nutriceutical market. Facilitated business development for newly established company engaged in contract manufacturing.
Sun ChlorellaTM (www.sunchlorella.com)
Introduced new branded ingredient to the dietary supplement industry. Drove business growth through aggressive sales and marketing initiatives that delivered revenue growth, increased market share, and market penetration. Instrumental in establishing company from inception to profitable operation and driving the green foods category in the U.S.
Avalon Organics (www.beautywithoutcruelty.com)
Managed Avalon's sales for multiple cosmeceutical brands including Beauty Without Cruelty�, San Francisco Soap Company�, and Tisserand� Aromatherapy. Oversaw national distribution through multiple channels. Penetrated key markets, created and managed high performance teams, and developed business agreements.
