Nutrimarketing : About Us

NUTRIMARKETING provides innovative marketing solutions and unparalleled business development for companies in the nutriceutical, cosmeceutical and bioactive supply segments. CEO and President Lauren Clardy has over 25 years of industry experience and established NUTRIMARKETING in 1995. Over the years, we have worked with clients from North America, Japan, India, Denmark and the European Union to name a few, helping them achieve success in the US market. We especially excel in launching new companies and products. We participate as collaborative partners with our client's management teams to develop strategies and tactics for successful solutions and we focus on long term goals while providing immediate sound business planning.

NUTRIMARKETING brings you a stellar team specializing in the nutriceutical industry. We partner with a team of legal experts, technical consultants, web architects, and design & PR specialists. Working collaboratively, we not only concept the solutions for your business goals, we also provide the technical and creative talent to carry out the plan. Our creative teams are experts in building and managing a company's brand image in the nutriceutical industry so that the marketing communications are comprehensive, effective and lasting.

Lauren Sandberg-Clardy
President, NUTRIMARKETING

Lauren Clardy has over 25 years of sales, marketing and business development experience in the nutriceutical industry including: raw materials and bio active ingredients, dietary supplements, functional foods, cosmeceuticals and personal care. Lauren began her career in distribution working for United Naturals and went on to work in key positions for major nutrition and food corporations including Hain/Celestial Foods, Sun Chlorella, and Kraft General Foods. She brings a wealth of creativity and solid technical experience in strategic marketing, product development, brand management, and business development. As an innovator in naturals marketing, Lauren has more than a quarter century of distinguished marketing and business development experience in the ever-evolving nutriceuticals industry. She received her B.S. in Nutrition from the University of California at Davis with a concentration in Marketing. Spearheading NUTRIMARKETING, an independent marketing consulting and management firm that launched in 1995, Lauren has had a creative hand in the success of more than 500 products during her career. Lauren has been a featured writer for various trade publications and a contributor to natural product conferences including Natural Products Expo, Supply Expo, Supply Side and the Natural Products Association. She is past president of the Consultant Association of the Natural Industry, (CANI). She brings to her clients a wealth of creativity and solid technical experience in strategic marketing and business management.

The Team

Marsha Blackburn, Graphic Design

Marsha Blackburn comes to NUTRIMARKETING with 26 years of graphic design and print experience. From logo development for start-ups or re-branding to package design, advertising, collateral, and website design, Marsha has extensive experience in creating and translating client objectives into integrated effective design solutions that communicates effectively in both print and electronic media. Marsha works closely with clients and the entire marketing team, introducing fresh concepts while building continuity in visual messaging to deliver recognizable creative, brand-building design. Marsha works with talented designers, production specialists and printers while avoiding expensive missteps that influence budgets and deadlines.

Web Development

New Generation Media, (NGM) oversees the development of NUTRIMARKETING client web sites and the communications challenges clients face in today's business environment. In the past 12 years of operation, NGM has launched over 4000 new websites. The unique business model that NGM provides is a team of experts that provide support and updating services for their clients. They successfully coordinate complete web site design and technical development including information architecture, usability, content development, coding, search engine optimization, social media marketing, and administration. NGM has developed specialized expertise in strategic planning, management, and deployment of online marketing campaigns, leveraging such tools as content management systems, flash animation and video, custom web databases, social media tools, and more. Their sister company Zenergy Works provides Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Optimization (SMO) for businesses that are committed to increasing the quantity, quality, and conversion ratio of their online traffic.

Lisa Schofield -Copywriting

Lisa is an experienced writer, editor and copy editor who also performs trade press relations activities. She understands the power of words to convey information and elicit a desired response from a target audience, keeping the company�s marketing mission and branding personality intact. For more than 20 years, Lisa has followed her calling not only as a professional writer, but a conduit of concepts, connecting those who have something to teach or say to their desired audience. She has designed and written editorial packages including magazines, newsletters and promotional campaigns for the nutriceutical industry and is a distinguished author for numerous natural publications.

Strategic Partners

Amin Talati is a regulatory and intellectual property firm and is comprised of FDA, FTC and intellectual property attorneys. They provide a full range of counseling, prosecution, licensing and litigation services in all fields of intellectual property, including patents, trademarks, copyrights and trade secrets. Amin Talati offers services ranging from FDA submissions, compliance and audits to advertising review and substantiation assistance.